Aug 10 2008
Ethical or White Hat SEO Keyword Techniques
While there are hundreds of ways to get visitors to your website, this post deals mainly with White Hat or ethical SEO techniques as it relates to keyword and keyword phrase SEO optimization.
Many less savory technqiues attempt to dominiate or takeover a niche by utilizing a variety of techniques that work short term, that are utilized by entreprenuers who are simply out to extort as much cash quickly from people and give in return, questionable products and services. Getting keyword or keyword phrase backlinks from other authority sites like Squidoo will also get you traffic as well as high page rank and positing in the search engines.
Posts and articles are what drive the knowledge-focused Net, and visitors in seach of answers will query search engines looking for answers. Through blind searches, website visitors and traffic increases or decreases based on how optimized web pages are on certain keywords and keyword phrases. Users employ these blind searches and as a result wind up at your page or your competitors page.
Search engines usually creates a list of websites ranked higher or lower based on how well their web page content matches the user’s search terms. Things like relvance, quality of content and at points visitor votes make up the where a listing is positioned in the search results. Being listed closer to the top is more desireable and translates into more targeted traffic as a result.
Search Engine Optimization or SEO is a process that many businesses employ to rank highly. SEO is usually related to organic or natural searchs and no payment is needed except to the company or organization that makes your pages SEO-friendly. By tweaking and changing the measurements or frequency of related terms, a web page becomes more or less SEO friendly and it’s ranking in the search engine results will reflect that.
Ethical SEO techniques involve adding or deleting the number of times a specific term or keyword/keyword phrase appears in an article while still providing quality content for the visitor. Ethical SEO techniques don’t trick the user or deceive a person looking for answers by making a page that ranks highly in the search engines but offers little to no answers/solutions to the arriving traffic.
There are a number of methods that are considered White Hat SEO including:
Tweaking meta tags and writing dynamic, concise and inviting meta descriptions that are listed along with the web page in the search results
Utilizing H1 and H2 title tags to draw more attention to the web content
Adding to the original content so that the site becomes more of an authority site and less of a one-shop or spammy affair.
Utilizing subheads in the content that is relevant to the main copy.
The list goes on and on, but in terms of keywords and keyword phrases, these are just some of the basics to get you started.
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