Sep 16 2008
3 Actionable Ways Small Business Owners can use Web Analytics Tools:
Small Business owners are often too busy to do much with their website. They don’t have the time to learn the in’s and out’s of online marketing, web design and programming, much less implement them. This often leads to a lack of understanding of how well / what potential their website has. With these 3 simple goals in mind, any business owner can open their analytics tool (be it Google Analytics, Clicky, Clicktracks or Omniture), and get some actionalbe insight.
1. Identify Keyword that search engines are sending traffic to your website. If you know what keywords you are getting traffic for, you can look at how well you are ranked for those and related keywords, and continue writing content about them. Alternatively, you can write content about keywords you are not ranking for. In short, knowing which keywords you are getting traffic for / ranking can direct your efforts at writing content.
2. Evaluate ROI. If you are doing paid search, then you are able to create conversion goals – for example a lead fill out form. YOu can learn which keywords are converting for you, and spend more money on those keywords.
3. Usability – Although usability is an entirely different topic, the short of it is, you can learn from where users navigate through your site vs. what you want them to do, what types of design items need to be changed.
These tips are provided by About Results Marketing, A Los Angeles Internet Marketing Firm. Click here for further tips about how to get actionable insight from Web Analytics Tools.
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